Every man is different. Whether he’s an adventure enthusiast who finds happiness in pushing boundaries, a homebody with traditional values, an athlete focusing on his personal growth, or a man who loves peace and calm, and who appreciates the here and now – Barbear sees the world through the eyes of all of them.
Barbear is a brand project we created especially for beardsmen and those who fancy dashing hairstyles. The brand offers beard grooming products for quality daily care and that neat look your beard deserves.
In order to establish the brand, we had to explore the world of men with strong self-image and style. We chose to seek inspiration in nature. The name, logo, brand identity, packaging, accessories – all these complete each other, forming an integral response to the needs and expectations of men for whom the beard is not a result of simply putting down the razor, but rather a manifestation of one’s way of life.
Category Branding, Design and creation, Logo design, Naming, Packaging
Date 23 October 2018