Craft Beer

In recent years, craft breweries have significantly increased their share of the beer market. Their biggest asset is flexibility, which helps to react and adjust quickly to consumer’s changing preferences and expectations. In order to compete with the key beer industry players, craft brewers must not only focus on the quality of manufactured beer, but first and foremost, they need to stand out from their competition.

Year after year, beer customers are becoming more and more demanding. Constantly searching for fresh flavors, they are open to new products. Thinking of them, we decided to create our own craft beer line.

The starting point for this project was to design a logo that would portray the products unique characteristics. It was supposed to stimulate consumers to instantly connect the brand with the pleasure of drinking beer and having fun on your own terms. Moments later, the graphic work on the project gained momentum – all work was subordinated to the idea that ultimately all components (such as labels, sales materials, collective packaging) will constitute the whole – they will complement each other and, most importantly, speak with one powerful voice.