Laboratoria Polfa Łódź is a polish brand that has been present on the market since 1933. From the moment it was founded, the company has been an expert in manufacturing calcium supplements, which they were the first company to introduce onto the polish pharmaceutical market. Currently, focusing on the best quality and safety, the refreshed brand offers pharmaceutical products that are must-haves for every medicine cabinet.
Our cooperation with the brand began with harmonizing packaging and sales materials so that they all speak with one voice. Today, the medication and food supplements packaging of our design reflects the nature of medical products and can, without doubt, compete with the best products in its category.
We have also contributed to the increase in brand recognition as well as in knowledge about the products and their usage among the target group. How did we do that? We have designed and implemented their website – domowaapteczka.pl. As part of the promotional activities devoted to the brand’s product Stop wszom i gnidom (Stop head lice and nits), we created the key visual for the campaign while developing a practical guide for parents of preschoolers. We are also the creators of BTL materials that promote the Laboratoria Polfa Łódź brand’s wide range of products in pharmacies.
Date 30 October 2018