In the property development industry, trends constantly shift. Nowadays, people who live in large urban agglomerations want to live in places with a peaceful haven vibe mixed with a modern city rhythm.
Port Popowice, our client’s – Vantage Development – biggest development investment as of now, provides its tenants with a chance of living their life by their own rules: safe and comfortable apartments, unforgettable entertainment, friendly working environment and a possibility to relax and unwind surrounded by nature.
In order for the plans to convert into a reality, it is necessary to start from solid foundations: to build a brand with a logo that will represent main characteristics of the brand’s identity (modernity, great style, strength and respect for traditions), marketing claims, a visual identity manual and a strategy – the purpose of which is to provide consistent communication. This stage of development – building the Port Popowice’s brand – was in our agency’s hands.
Date 4 October 2018